The Crayon team brings extensive experience in SAM, volume software licensing optimization, cloud adoption, digital engineering, artificial intelligence (AI), machine learning (ML), and predictive analytics. Such in-depth knowledge and understanding validate the firm’s expertise in supporting its customers to accelerate their digital transformation journey. “Our strategy is to ensure our customers in South East Asia have full access to Crayon services andthe necessary support to optimize their cloud technology and digital transformation. To facilitate this, we are implementing a coherent co-investment plan with Microsoft and other hyperscale cloud partners to enhance technical and customer support capabilities within the region,” says Bellahsene.

With Microsoft Azure platform, Crayon has assisted a multitude of organizations in their digital transformation strategies including Trusted Source, a business and technology services provider in Singapore. When Trusted Source discovered an urgent need to raise the level of its busi¬ness agility, it engaged with Crayon to become more agile and meet its evolving business needs. As a software partner, Crayon offered Microsoft Azure that helped Trusted Source to access vast compute and storage resources and value-added tools through the power of the cloud. The leading cloud platform, coupled with Crayon’s assistance, allowed Trusted Source to migrate most of its workloads to Azure and thereby improve business agility.

Through the years, Crayon has expanded across South East Asia in countries such as the Philippines, Sri Lanka, Malaysia, and Singapore. The company recently has acquired Tribal Knowledge, a Singapore-based strategic software and cloud economics consulting firm that will enable Crayon to provide expert software licensing and cloud analytics support to customers in the region. Currently, Crayon is working towards building an AI Center of Excellence (CoE) in Singapore with a focus on serving clients in the South East Asia region. With this mission, the company is forming a cross-functional team of data scientists, data engineers, and AI advisors. This team will collaborate with leading customers and institutions in South East Asia to create tangible value for clients by developing and deploying AI solutions, as well as supporting their AI transformation programs. The CoE will work with its counterpart in Europe along with government agencies, research centers and academia, commercial partners, start-ups, and other AI ecosystem players to drive the overall advancement of AI in the region.